Ruler Holographic Eyeshadow

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Ruler Liquid Holographic Eyeshadow - 7.25 mL / 0.24 Fl. Oz. Bottle

Ruler is a highly reflective blackened red wine liquid holographic eyeshadow that is nothing short of spectacular! Perfect for when dark color or shadowing is calling for the eye areas, brow, cheek or anything your creative imagination can conjure!  Dazzling holographic effects in bright lighting and sunlight, yet tame indoors!

This one of a kind novel original liquid holo eyeshadow is packed with incredible "prismatic illusion" holographic effects in a specially formulated hydrating base containing a high percentage of naturally derived botanical Witch Hazel and other natural skin conditioning agents.  Dries down to a subtle sweet scent without added fragrance.  Buy Now

Photo credits courtesy of:   @SuperChic 

This product shade is likely to temporarily stain the skin.  Use of a gentle facial cleanser and warm water will easily remove staining.  

Note:  All components and color additives used in the formulation of this product meet FDA compliance including use of this specific holographic aluminum based colorant per FDA Regulation 21 CFR SEC. 73.2645 “Aluminum Powder”.  See full ingredients list here.


 The original, world’s first TRUE holographic   

liquid shadows for the eyes, face and body!

Highly pigmented formulation

Extreme staying power

 Never any fallout

 Fast Drying

 Easy “1 swipe” application

 Lightweight “airy” feel. Non-greasy or sticky

 Easy removal 

 Fragrance FREE

 Handcrafted, Vegan & Cruelty FREE



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1 Review

  • 4
    Beautiful, but not seeing the holographic

    Published by Michelle Dillard on Sep 11th 2019

    Love these shadows. I bought this one and Mystic Ride and they are both stunning on the eyes. It says to rub gently when nearly dry for smooth, holo effect, but I haven't seen that yet but I'll keep playing with them. Either way, these go on nicely, stay on nicely and are absolutely stunning. Will definitely be getting more shades.

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